Right now I have about 15 or so newsfeeds in my Google Reader, most of which are about sneakers, street fashion, and music. I think it’s safe to say that it’s impossible for me to stay updated on everything I’m interested in. At present, my Highsnobiety feed has 507 unread items. I don’t see how any person with a “normal” schedule can have enough time to simply stay up on everything they like. Or maybe I’m trying to keep up with too much.
But it got me thinking…how do you elicit people to follow and stay updated on something you’re trying to put out there, when there’s so much out there? Whether you’re trying to fundraise for your school orchestra, raise breast cancer awareness, or get the word out about your new clothing brand, how do you get people to care about what you’re doing? And I think the answer lies in the fact that people usually don’t (but not always) casually hear about things and then take time to research into them. People seek out information regarding things they already care about. So if you want people to seek out updates about whatever it is you’re doing, you gotta find a way to make them care. Simply getting the word out, passing out flyers, and inviting all of your Facebook friends to something won’t do anything unless people care.
So how do you get people to care? I’ll let you know soon as I figure out a sure-fire answer haha.